S4 Ep 43: The History Of Haribo With Guest Justine Sterling
In this episode of Sprung On Food, we go into the colorful, chewy world of Haribo, a staple for candy enthusiasts worldwide. Joined by special guest, Justine Sterling, Editor in Chief of Sporked, we explore the history, impact, and delightful varieties of this iconic gummy brand.
A Personal Passion for Haribo
Justine's love for Haribo runs deep. For her, these gummies represent the pinnacle of candy perfection. She describes them as having the ideal chew and unparalleled variety, from the classic Gold Bears to sour and alphabet shapes. Her enthusiasm is infectious as she recounts her personal history with the brand and how it often acts as a companion on road trips and cozy nights at home.
The Birth of a Candy Giant
Haribo's journey began in 1920, founded by Hans Riegel in Bonn, Germany. The brand's name is a portmanteau of Hans's name and his hometown. It was in this humble setting, with just a kitchen and a bicycle for deliveries, that the gummy bear was born. The original Gummibärchen, inspired by dancing bears from fairs and festivals, marked the beginning of the gummy bear era.
World Challenges and Post-War Revival
Despite setbacks during World War II, Haribo emerged stronger, thanks to Hans Riegel's sons, Hans Jr. and Paul. They transformed the brand, moving away from old-world mascot inspirations to the now-beloved Gold Bear. This rebranding, coupled with an unforgettable jingle, solidified Haribo's place in candy culture.
Innovations and Varieties
Haribo isn't just about bears. Products like Sour Sghetti, a playful take on pasta candies, and Haribo Alphabets bring joy through interactive snacking experiences. These candies invite kids and adults alike to play with their food, making eating an experience of fun and creativity.
Global Expansion and Cultural Impact
Entering the US market in 1982, Haribo's hold on the gummy candy world expanded rapidly. Its first North American facility opened in 2023 in Wisconsin, underscoring its global influence. Today, Haribo produces over 100 million gummies daily, a testament to its popularity and reach.
Navigating Controversies and Ethical Practices
Like any global brand, Haribo has faced its share of challenges, from supply chain concerns to demands for vegan options. Yet, the brand continues to evolve, offering gelatin-free and low-sugar variations in response to consumer consciousness.
Pop Culture and Haribo’s Continued Journey
Haribo's sweet legacy extends into pop culture, inspiring TV shows like Disney's "Adventures of the Gummi Bears" and collaborating with artists and musicians. Recent collaborations have included exclusive gummy mixes with Lincoln Park and concert-exclusive treats with Adele, showcasing Haribo's versatility and cultural relevance.
From its modest beginnings to its status as a family-owned global leader in confectionery, Haribo stands as a testament to enduring quality and innovation in the candy industry. Its journey is one of resilience, fun, and a whole lot of gummy goodness, truly a sweet legacy to savor.
Whether you’re replaying Justine's favorite theme songs or engaging in the creative world of edible puzzles we dream of, Haribo’s story is one that brings joy and a sense of nostalgia, delighting everyone who dares to indulge in its chewy, colorful offerings.
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